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How Product and Merchandise Drive Brand Recall, Identity, and Loyalty

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In an era dominated by digital touchpoints, product and merchandise remain some of the most powerful tools brands have to create lasting impressions. While ads are scrolled past and emails go unopened, a well-designed product or a thoughtfully crafted piece of merchandise lives in the customer’s daily life on desks, in bags, at home, and in moments that matter. This physical presence ... https://thatsaha.com/work-product-and-merchandise/
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